About Us

Meet the team behind the clips.

Built for the one industry ads won't touch. We turned the crypto ad ban into a 62,900+ creator network that's delivered 18B+ verified views.

Crypto Clippers is the crypto clipping agency and crypto division of Lumina Clippers.

62,900+
Vetted creators
18B+
Verified views delivered
Every feed
TikTok · Reels · Shorts · X
Our mission

We help brands get more reach and relevance than any single influencer can deliver.

Google, Meta and X restrict crypto ads and suspend accounts without warning, so paid reach for crypto brands keeps shrinking.

Meanwhile a lot of influencer deals bill on inflated engagement, audiences that were never really there.

We built a real creator network instead: organic distribution, billed only on verified human views, focused entirely on crypto.

We built the opposite: a real creator network and owned distribution that earns attention organically — and billed only on verified, human views. One crypto-only mission, on every major feed.

Marty Supreme clip
Marty Supreme
2.4M
Wispr Flow clip
Wispr Flow
1.8M
Polkadot clip
Polkadot
3.1M
OKX clip
OKX
2.2M
Stake clip
Stake
4.0M
The story

How we became crypto’s go-to clipping specialist

2024

One clipping network

We started with a simple idea: creators posting real clips would always beat paid ads that keep getting banned.

The build

Scaled to 62,900+ creators

A vetted, global creator network plus owned posting rails across TikTok, Reels, Shorts and X.

The proof

18B+ verified views delivered

Every view is bot-checked and reconciled before it's billed, not an impression, not a follower count, an actual person watching.

Today

Crypto Clippers — the crypto-native arm

We've run campaigns in TGE, CEX, DeFi and memecoin markets long enough that you won't spend your first call explaining your own narrative to us.

Rhys McKay, Founder
Clipping is the fastest way to put your brands in front of millions and we built the network to make it happen.
Rhys McKay
Founder & CEO · Crypto Clippers
Connect on LinkedIn
Why brands choose us

The machine behind the reach.

Every feed

TikTok, Reels, Shorts and X — your token in front of buyers where they already scroll.

Managed, not a marketplace

You send one brief. We own creators, briefing, posting and reconciliation — no chasing.

Built for scale

Five clips or five hundred, same process. Concentrate reach for a TGE or run always-on.

Verified & bot-checked

Every view screened for bots and reconciled — you pay only for real, human reach.

Founder-led

A direct line to the team that delivered 18B+ views — the founder still takes the calls.

Proven track record

8+ crypto campaigns, 242M+ views, 93% client retention — the receipts are public.

Track record

Brands we’ve reached millions for.

PolkadotSharpStakeAlgorandHumanity ProtocolBitcoin MagazineOKXMagic EdenWeb3TV

Reach, not endorsement — every logo is a real campaign we distributed.

The receipts

Independently rated. Publicly featured.

Clutch
★★★★★
5.0

Verified client reviews on Clutch.

Trustpilot
★★★★★
5.0

Rated excellent by the teams we’ve run for.

Forbes
“ ”
Featured

On the clipping model driving fintech’s marketing boom.

Read the feature →

Confirm ratings to your live Clutch & Trustpilot profiles before publishing.

The Lumina family

One network, three specialist arms.

You are here
Crypto

Crypto Clippers

The crypto-native arm — TGE, CEX, DeFi and memecoin launches, distributed organically on every feed.

cryptoclippers.com →
iGaming

Casino Clipping

The specialist arm for gambling operators — built for the industry paid ads won’t touch.

casinoclippingagency.com →
Network

Lumina Clippers

Crypto Clippers is the crypto and Web3 division of Lumina Clippers. The parent network holds 62,900+ creators and owned distribution powering every specialist arm.

luminaclippers.com →

Why this arm exists

A general clipping agency cannot run a token launch.

Crypto Clippers is not a rebrand of a generalist agency. It exists because crypto distribution breaks in ways other categories do not, and because the fixes are structural rather than creative.

The approval problem is permanent

Most categories treat a rejected ad account as a setback. In crypto it is the default state. Building a distribution model that never depends on paid approval is a different engineering problem, and it is not something a generalist agency retrofits between clients.

The calendar is not a quarter

Consumer brands plan campaigns in quarters. A token launch plans in hours around a listing. Campaigns here go live within 24 to 72 hours of an approved brief because the alternative is missing the only window that mattered.

The claim rules are legal, not stylistic

What a clip may say about a token is a compliance question that changes by market and by asset. That has to sit in the review step by default rather than in a final check somebody skips under deadline.

The measurement is adversarial

Crypto attracts inflated engagement at a rate that makes impression based reporting close to useless. Verified view billing, bot checks and per clip caps are not features here, they are the minimum credible way to report a number.

Who runs it

Founder led, with the spend history behind it.

Crypto Clippers was founded by Rhys McKay, who grew a marketing firm past 30 million dollars in managed spend before starting this. That matters less as a credential than as a bias: the operating model here was built by somebody who has had to reconcile large budgets against real outcomes, which is why the billing runs on verified views rather than on posts or impressions.

The practical version is that briefs are answered by people who can change the campaign, not routed through an account layer. Typical reply to a first enquiry is within 4 business hours.

Structure

How the network fits together, and why you should care.

Crypto Clippers is one of three specialist arms on a shared distribution network. Clients sometimes read that as marketing structure. It is closer to the opposite: it is the reason a crypto campaign can reach launch scale on day one instead of building a creator base first.

LayerWhat it isWhat it gives your campaign
Lumina ClippersThe parent network, 62,900+ vetted creators and the owned distribution railsScale on day one, without you recruiting creators
Crypto ClippersThe crypto native arm, covering TGE, CEX listings, DeFi, NFT and memecoin launchesClaim rules, creator matching and timing built for crypto specifically
Casino ClippingThe arm for gambling operators, another category paid ads will not touchShared engineering on the problems both categories have

Reading the numbers correctly. The 62,900+ creators and the 18B+ all time views belong to the Lumina Clippers network as a whole. The 242M+ verified views and 25,500+ clips are Crypto Clippers campaigns specifically. Both are real, they simply measure different things, and we keep them separate rather than presenting the larger number as ours.

Policy

What we will not do.

Distribution work in this category attracts shortcuts. These are the ones we have decided against, in writing, so you can hold us to them.

No bought engagement

Clips run through real creator accounts with their own posting histories. We do not buy views, and views that fail bot checks are removed from your total rather than billed to you.

No claims your brief did not authorise

Price predictions, guaranteed returns and invented partnerships do not go out under your name. If a creator writes one, it is cut in review.

No borrowed proof

Every campaign figure we publish comes off a live dashboard for a campaign we ran. We do not present network totals as crypto totals, and we do not use stock screenshots as case studies.

No campaign we do not believe in

If paid ads would serve you better, or if the gap is upstream of distribution, we say so before quoting rather than after invoicing.

Let’s talk

Put your token on every feed.

Tell us the asset, the markets and the timeline. Clips can be live within 24–72 hours of your brief — billed on verified views, quoted as a custom CPM.

Book a Strategy Call →