You stop trying to buy the placement and start earning it. The rejections are not bad luck or a badly written ad — they are policy. Google's advertising policy does not allow ads promoting initial coin offerings, DeFi trading protocols, or the purchase, sale or trade of cryptocurrencies, and that explicitly covers pre-sales. X applies the same bar to ICOs and IEOs. Meta requires written permission. Exchanges and wallets can apply for certification; a token sale cannot.

That leaves two routes that stay open, because both are creators posting on their own accounts rather than an advertiser buying inventory: KOL posts and clipping. Clipping is the one that scales — one asset becomes hundreds of clips across TikTok, Instagram Reels, YouTube Shorts and X, posted by real creator accounts, priced per thousand verified views.

The practical difference on launch day: an ad account can be rejected at 3am and take your entire campaign down with it. Distribution spread across four platforms and thousands of independent accounts has no single point of failure.

Yes. Normal turnaround is 24 to 72 hours from an approved brief to clips going out — that is the standard timeline, not a rushed exception. If your TGE is four days away, you are inside the window.

The clock starts when we have three things, and they are the only three: your source file, your goals, and your brand guidelines. No ad account to get approved, no creative production cycle, no media buyer onboarding. That is precisely why this works when a launch date has already been announced and cannot move.

Be straight with us about the date on the first call. If it is genuinely too tight to do properly, we will say so rather than take the budget and underdeliver in the week that matters most to you.

You are billed on a custom CPM — a price per 1,000 verified views — not a flat package. For crypto that lands around $2.50 to $4.00 per thousand views. So $10,000 is roughly 2.5 to 4 million views, $50,000 is roughly 13 to 20 million, and $100,000 is roughly 25 to 40 million.

The practical minimum is $5,000. That is not a sales floor invented to filter people out — below it the clip volume is too thin for the feeds to pick anything up, and you would be paying for an experiment rather than a launch. Campaigns run from there to $200,000+.

What moves you inside the band: total volume, how many of the four platforms you want, and how tight the timing is. An hour-precise TGE costs more to staff than an always-on campaign with a flexible calendar. And there is no retainer and no lock-in — one launch, one campaign, is a completely normal way to work with us.

With a KOL you buy a slot. With clipping you buy an outcome. A crypto KOL on X is paid an agreed fee before anyone knows how the post will perform — effectively $20 to $150 per thousand views once you work it out afterwards. If it flops, that is your loss, not theirs, and you find out after the money is gone.

Clipping is priced per thousand views actually delivered. Weak clips cost you nothing; strong ones cost the same rate as the rest. Even comparing our most expensive CPM against the cheapest KOL rate, the same budget buys at least five times the views — and at the other end of both ranges the gap is far wider.

The second difference is shape. One KOL post is one voice, one audience, one algorithm's opinion on one day. Hundreds of clips across four platforms is many chances at the same story — and it does not collapse if a single big account decides not to post. The two are not mutually exclusive; plenty of launches run a few KOLs for credibility and clipping for volume.

Real. Every view comes from a real creator posting to their own audience on their own account — there is no traffic being bought and pointed at a video. Anti-bot detection runs across the network, and verified views only is the billing basis, not a slogan. Posts that get removed or fail are excluded and never billed.

But you should not have to take that on trust, so the check is handed to you. You get the clip list, the account handles and the post links. Open any post and compare its public counter against what you were invoiced for. Do it on a random sample, or all of them.

That is the question to put to any agency you are comparing us against: will you give me the post links? An agency confident in its numbers hands them over. One that will not is asking you to buy a screenshot.

No, and we will not claim it does. Anyone selling you a marketing service on the promise of a price outcome is either not thinking clearly or is happy to put your project on the wrong side of a regulator. Token price is set by markets, liquidity, timing, the wider tape and your own tokenomics — none of which a clipping campaign touches.

What a campaign actually changes is attention: how many people know the name, understand what it does, and are in a position to form an opinion at all. Nobody can act on something they have never heard of. That is the honest scope of the service, and it is genuinely worth buying — on its own terms.

The same reasoning shapes what goes into the clips. Price predictions and return claims stay out of the brief, both because they are a compliance risk for you and because they are the fastest way to make a serious project look like a pump. We would rather your launch age well.

Yes, and it is usually the smarter order. Clipping distributes your footage, not your token — an AMA, a founder interview, a testnet walkthrough, a Spaces recording. None of that requires a contract to be deployed or a ticker to be live.

Running before the TGE means launch day opens to an audience that already knows the name, instead of the first impression and the buy decision landing in the same scroll. Testnet demos, funding announcements and build-in-public footage all clip well, because they show something happening rather than promising something will.

One honest caveat: presale content sits in the most scrutinised part of crypto marketing. Anything that reads as a return promise or price prediction stays out of the brief, and the clip review enforces that. Distribution we can scale; a compliance problem we will not create for you.

Yes — down to the hour. Launch attention is not a week-long window, it is a few hours either side of the event, and a campaign spread evenly across a month wastes most of its budget outside the moment that decides how the launch is remembered.

So the schedule is built around your timestamps: a wave before listing to seed the name, weight concentrated at the listing hour itself, then a tail that keeps the story alive while the first traders arrive. The same applies to any dated event afterwards — an exchange announcement, a partnership, an unlock.

Send the timestamps and the time zone. That is the whole input.

The clips stay up and keep earning views. They live on creator accounts, not in an ad account, so nothing switches off when the invoice is settled. Short-form feeds keep resurfacing older posts that perform, which means a clip from launch week can still be collecting views months later.

This is the part that never appears in a day-one comparison, and it is the biggest structural difference between clipping and ads. Paid reach stops the moment the budget stops. Clipped reach carries on with no further spend.

What that is worth depends on you. If the plan was one launch and out, you keep the tail for free. If there is a roadmap — exchange listings, unlocks, mainnet, a v2 — the same footage library gets re-cut and re-seeded around each date, and each wave lands on an audience that has already seen your name.

Yes. Every clipper works from your brand brief, and clips are reviewed against it before they are published — not after somebody screenshots one and puts it in a group chat.

The brief is where you set the boundaries, and in crypto that matters more than in most verticals. No price predictions, no return claims, nothing that reads as financial advice, no wording your legal counsel has ruled out, no comparisons to named competitors — whatever the rules are, they go in the brief and the review enforces them.

What we will not pretend is that a launch-week campaign can route every individual clip through your inbox for sign-off and still go live in 72 hours across thousands of accounts. The workable version, and the one that keeps your speed: you approve the angles, the hooks and the guardrails up front, and the review holds every clip to them.