A campaign is a burst — a concentrated wave of clips around a single moment like a launch or a listing, then it ends. Always-on is the floor underneath it: a steady, lower weekly volume of clips in market every week, so the project is never invisible between announcements.
Same creator network, same custom CPM, same four feeds — just continuous instead of concentrated. Most projects run both: campaigns for the spikes, always-on so day four after a launch is not silence.







